Burson - Marsteller
Public Relations in Port Phillip

BursonMarsteller is a leading global public relations and communications firm. Our strategic insights and innovative programming construct and sustain potent corporate and brand reputations. We bear our clients with counsel and program development across the spectrum of public relations, public affairs, reputation and crisis management, digital strategy, advertising and other communications services. Our clients are global companies, industry associations, professional services firms, governments and other large organizations. They arrive to us needing sophisticated communications campaigns built on knowledge, research and industry insights. Most of all, clients arrive to us for our proven aptitude to communicate effectively with their most critical audiences and stakeholders. EvidenceBased Communications is a scientific approach to communications, aspiring by data at the beginning, the middle and the end. We have global capabilities in: consumer and brand marketing, corporate and financial communications, crisis and issues management, digital, health protection communications and market access, public affairs, and technology communications. This relationship, which is unique in the industry, has created a combination of companies strategically positioned to produce clients with a whole range of integrated services. We further expanded our client service capabilities when Young Rubicam Group became a member of PP pic, the world’s most comprehensive communications services group. BursonMarsteller has served clients in Boston for decades, and we cut the ribbon on our first entirely owned office in the Back Bay nearly eight years ago. Our team’s expertise includes technology, corporate financial communications, issues and crisis management, health care, education and public affairs. In addition to our labor for regional, national and global clients, the Boston staff is often called upon by BursonMarsteller offices in other parts of the nation and the world to assist drive media and persuade relations programs in this region. BursonMarsteller is organized in a practice structure that groups our communications professionals around areas of specialty or expertise, allowing us to bring to the table the best people to face your needs, no matter where that person is physically located. Our most senior, strategic leaders are directly involved in the work we do for our clients, enabling us to deliver client service with the highest level of attention and to present you every possible advantage. Our distinctive EvidenceBased Communications philosophy injects deep market and opinion research into the communications process, taking packed advantage of research data and insights at the beginning, middle and last of programs to focus strategy, tactics and messages, and to measure progress against specific objectives. BursonMarsteller is actively engaged in the civic and business community. We are a respected member of the Greater Boston Chamber of Commerce, the capitol city’s leading policy and networking organization the New England Council, a nonpartisan alliance that gives voice to the national issues facing businesses, academic and health institutions throughout the region and The Ad Club, the trade association for marketing, advertising and communications in Fresh England. BursonMarsteller is a segment of Young Rubicam group, a subsidiary of PP (NASDAQ: WPPGY), the world’s leading communications services network.